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Research papers

Calculators versus computers

The paper discusses the application of modern programmable pocket calculators (PPG) in the analysis of marketing data. It first shows the main difference of the two basic 'languages' of programmable pocket calculators, viz. Reverse Polish Rotation...

Catalogue: Paper 1978: Analysis of Data
Author: Pierre Weber
February 1, 1978
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Citation

Weber, P. (1978a, February 01). Calculators versus computers. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/calculators-versus-computers


Research papers

Data transmission

Data Transmission will enable large and powerful computers to operate and exercise control over distances and, with switched networks, to intercommunicate with one another. Though public opinion remains sceptical the combined strength of the...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Authors: J. H. Hayter, R. P. Jorre
September 1, 1973
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Citation

Hayter and Jorre (1973a, September 01). Data transmission. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/data-transmission


Research papers

Electronic computers, marketing models and commercial management (French)

Informatics and integrated data processing are foremost in the minds of company managers who want to keep on making their decisions in a quickly changing business world. The use of the electronic computer has added a new dimension to the...

Catalogue: ESOMAR Congress 1968
Authors: Louise Perruche, Pierre Jourdan
June 15, 1968
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Citation

Perruche and Jourdan (1968a, June 15). Electronic computers, marketing models and commercial management (French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/electronic-computers-marketing-models-and-commercial-management-french-


Research papers

Practical experiences in using a high speed computer (French)

The use of high speed computers enabled us to improve survey analysis along three basic lines: - flexibility of use, and wide range of facilities; - fast turnover; - low costs This has been possible due to the utilisation of a "Hardware" plus...

Catalogue: ESOMAR Congress 1968
Author: C. Chemla
June 15, 1968
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Citation

Chemla, C. (1968a, June 15). Practical experiences in using a high speed computer (French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/practical-experiences-in-using-a-high-speed-computer-french-


Research papers

Electronic computers, marketing models and commercial management

Informatics and integrated data processing are foremost in the minds of company managers who want to keep on making their decisions in a quickly changing business world. The use of the electronic computer has added a new dimension to the...

Catalogue: ESOMAR Congress 1968
Authors: Louise Perruche, Pierre Jourdan
June 15, 1968
×

Citation

Perruche and Jourdan (1968a, June 15). Electronic computers, marketing models and commercial management. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/electronic-computers-marketing-models-and-commercial-management


Research papers

Practical experiences in using a high speed computer

The use of high speed computers enabled us to improve survey analysis along three basic lines: - flexibility of use, and wide range of facilities; - fast turnover; - low costs This has been possible due to the utilisation of a "Hardware" plus...

Catalogue: ESOMAR Congress 1968
Author: C. Chemla
June 15, 1968
×

Citation

Chemla, C. (1968a, June 15). Practical experiences in using a high speed computer. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/practical-experiences-in-using-a-high-speed-computer


Research papers

Electronic data-processing (French)

Manufacturers of electronic calculating equipment have recently produced high-output assemblies capable of reliably processing data at a very high speed. Despite the very wide choice of mechanographical equipment now available, the use of "electronic...

Catalogue: ESOMAR Conference 1962: Research Into Certain Advertising Problems
Author: Henri Bergonier
June 15, 1962
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Citation

Bergonier, H. (1962a, June 15). Electronic data-processing (French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/electronic-data-processing-french-


Research papers

Electronic data-processing

Manufacturers of electronic calculating equipment have recently produced high-output assemblies capable of reliably processing data at a very high speed. Despite the very wide choice of mechanographical equipment now available, the use of "electronic...

Catalogue: ESOMAR Conference 1962: Research Into Certain Advertising Problems
Author: Henri Bergonier
June 15, 1962
×

Citation

Bergonier, H. (1962a, June 15). Electronic data-processing. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/electronic-data-processing